Wednesday, September 21, 2011

What is

Steve Trutane @'s Solano Stroll booth recently had its first ever booth at a public event. It was an atypical booth, since it did not advertise any services or try to sell anything. The booth featured a variety of exercise equipment along with some invited personal trainers. The idea was to encourage people to get in a free workout. We were simply giving away fitness to any and all takers.

Kids jumped right in and began asking about and using the equipment without hesitation. But the adults were a different story. There were lots of questions about what is and does, and where it is located. Allow me to clarify.

While it is a registered business in the city of Albany, CA (as of 2009), has no physical location. It is fundamentally a web presence -- hence the fact that the business name is the URL (the-medium-is-the-message concept here).

It is owned and operated by me (Steve Trutane, pictured above) in my spare time. is basically my effort to leave humanity in better shape than I found it, literally and figuratively. This is a work in progress, proceeding along the lines spelled out in the the 4-part mission statement and philosophy.

Though it does have its own Facebook page and a moderately active Twitter page, much of the activity of takes place within its sub-projects listed on the homepage. Promoting physical fitness is currently the primary area of concern, as explained there. is always interested in your feedback and participation. Feel free to comment here or on the FB page or by tweeting to @teamhuman_org or contact me via email. This is a team effort!

Friday, September 9, 2011 at the Solano Stroll

Anyone in the San Francisco Bay area on Sunday 11 September 2011 is invited to visit's booth at the Solano Stroll between 10am and 6pm.

Here are some details about what we'll be doing at the booth.